Philanthropy is evolving, and next-gen donors are at the center of this transformation. I recently had the pleasure of sitting down with Joseph Tumolo, CAP®, to discuss what’s shaping the giving landscape today and why engaging the next generation isn’t just about preparing for the future—it’s about meeting the moment.
Understanding the Mindset
Next-gen donors are redefining giving. Younger philanthropists are seeking alignment between their values and the causes they support, and want to make more than just financial impact. These donors are tech savvy and commonly leverage digital platforms to discover, support, and amplify their philanthropic efforts. And they seek partnerships, co-investing, and collective giving models to maximize impact.
What Engages Next-Gen Donors
Understanding shifts in what engages these donors is crucial for fundraisers, nonprofit leaders, and philanthropic advisors. Here are a few key takeaways from my conversation with Joe:
Start the Conversation Early – Many next-gen donors are already involved in their family’s philanthropy, but they want a seat at the table. Engaging them now builds long-term relationships.
Lead with Impact – Storytelling and data-driven results resonate. Show them how their contributions lead to tangible change.
Leverage Digital Tools – Whether it’s social media, donor engagement platforms, or virtual events, meeting donors where they are is essential.
Offer Meaningful Involvement – Many next-gen donors don’t just want to write checks; they want to volunteer, serve on boards, and engage directly with organizations.
The Future of Philanthropy is Here
Navigating the complexities of engaging different generations of funders make it impossible to deny the fact that now is the time to adapt. The sooner we recognize and embrace this shift, the better we can foster meaningful, lasting philanthropic impact.
A big thank you to Joe for the engaging conversation—I look forward to continuing this dialogue. If you’re interested in more insights on fundraising and next-gen engagement, check out our discussion.
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